We are an “Organic” company. As we are organized to place the organic concept into our core business, we meet the expectations of a company who has decided to produce and organic product.
The critical questions of the company that is planning to produce an organic product:
-Whether we will be able to source the organic raw material in the shape we need,
-Whether we will source the organic raw material regularly every year,
-Whether we will source the organic raw material at a reasonable and regular cost
throughout the years.
-Whether our contract for the organic raw material be honored,
Our critical role starts here. We
endeavor to remove all these questions from the check-list of our clients and
according to our clients we were successful so far.
As our raw material is fresh fruits and vegetables and these are available in a
very short period of the year, the quick decision-making and ability to be
flexible is very important in our business.
If you can not adopt these features into your company, the risk of passing a
year without doing anything and leave your industrial client looking for the raw
material desperately all around the globe. We have seen many large conventional
companies entering into our market without making this business plan and having
big failures in fulfilling their obligations to their clients.
Another policy that we have adopted into our company is the multi-regional
sourcing: We have organized a few different projects for each raw material of
us. For instance, we have three different organic apricot projects in different
regions of Turkey. One in the Western, one in the Eastern and one in the Central
Anatolia
If there becomes a problem in one of the projects such as a late frost in
blossom time, a disease on the trees, or an insect on the fruits we are able to
compensate the loss from the other regions. We never leave our customer without
the raw material.
The other advantage that we have is the consolidation of Markets; As we have
different lines such as fresh, frozen, dried, juices and concentrates, we are
able to use the total of the crop from our projects at the best value possible.
We sell the top quality table fruit for fresh market. We freeze or dry the
industrial type raw material and press juice from the lower grades. We never
throw away a piece of fruit. The result as you can imagine is an optimal
combination of costs and sales.
Whereas the others are either using fresh table quality in industrial production
and being extremely expensive or, poor quality in the freezing and having
extremely inferior quality in the end product